Dallas Cowboys Training Camp 2026.
Don't miss your only opportunity to promote your business to thousands of camp attendees.
A captive audience of 30,000+ fans.
The Dallas Cowboys are returning to Oxnard for their 2026 Training Camp! Each year, Dallas Cowboys Training Camp makes a huge impact on local businesses throughout the region. A 2019 economic impact study found that training camp attendees spent $3.6 million on local hotels, shopping, restaurants, and more.
Since 2004, the WVCBA (previously as the Oxnard Chamber of Commerce) has offered the only advertising opportunities for businesses at Dallas Cowboys Training Camp.
- Expose your brand and message to thousands of residents and visitors from Ventura County and beyond.
- Reach a diverse audience of training camp attendees from children, parents, and grandparents to students, young professionals, enlisted military, veterans, and more.
- Ads are also featured on our website for everyone searching online for training camp details.
Two impactful ways to advertise — bundle and save!
Official Souvenir Program
The official souvenir program is a full-color booklet distributed for free during training camp. Full-page, half-page, and quarter-page ads are available. The souvenir program includes a welcome message from the Cowboys, the team roster, regular season schedule, and an autograph page.
It's available in print and via mobile device using QR codes that are scattered throughout camp. All ads are clickable when viewing the program on a mobile device, providing a valuable opportunity to drive customers to websites, landing pages, or specific product links.
On-field Advertising Banners
Put your brand on the field every day during training camp! Large advertising banners (3' x 10') are placed on the fencing along the field perimeter and displayed during practice.
This is a high-visibility option that puts your message directly in front of fans, media, and players every single day of camp.
2025 Advertisers
Support these incredible businesses and organizations!
We are grateful to the many WVCBA members and community partners who advertised during the 2025 training camp season.
Oxnard
Parking lot opens approximately three hours before the scheduled practice time. Public entry opens two hours prior to practice. All times are in Pacific Time.
July
Schedule Coming Soon
August
Schedule Coming Soon
Training Camp Rules
Fans violating any of the rules and regulations are subject to removal for the duration of the camp.
- Chairs are not allowed inside the football field viewing area.
- No alcohol, coolers, tailgating, outside food, or overnight parking.
- No strollers allowed in the bleacher area and no bicycles permitted.
- No backpacks, with exception of small diaper bags.
- Metal detectors may be used for screening at the gates.
- NO PETS! No pets of any size will be allowed into the Training Camp or parking area.
- Pets left unattended in vehicles will be removed at owners expense.
Planning Your Trip
Admission
Admission is FREE and tickets are not required. Admission is on a first-come-first-served basis until capacity is reached. Public entry will open two hours prior to practice. Fans have the option to purchase VIP or Sideline Access through Dallas Cowboys Fan Experiences.
Parking
Paid parking is available on site at River Ridge Playing Fields. Parking is $20 for vehicles and $40 for large vehicles (RV/trailer/bus). Cash only.
Parking and entry to Training Camp is located at 2501 Ventura Road, Oxnard, CA 93036. The parking lot has limited capacity so please consider carpooling, ride sharing or taking the train (Amtrak or Metrolink) to the Oxnard Transportation Center about five miles from camp.
Driving Directions
From the 101 North freeway from Los Angeles: Exit Oxnard Boulevard. Turn RIGHT. Make your first LEFT onto Town Center Drive. Make a LEFT onto Ventura Road. The entrance will be on your right after about one mile.
From the 101 South freeway from Santa Barbara/Santa Clarita: Exit Ventura Road. Turn right onto Wagon Wheel Road. Use the left two lanes to turn left onto N. Ventura Road. The entrance will be on the right after about one mile.
Hotels
Please consider booking your stay at a WVCBA member hotel. Click here for the list →
Accessibility
In compliance with the Americans with Disabilities Act, while attending the Dallas Cowboys Training Camp in Oxnard, if you will require special assistance during your visit to training camp, please contact the City of Oxnard Facilities Department at (805) 385-7950. Notice of at least 72 hours prior to your arrival to training camp will enable staff to reasonably arrange for your accessibility needs during your visit.
Location
2501 Ventura Road
Oxnard, CA 93036
The entrance is located on Ventura Road. We do not recommend using a map app for directions to "River Ridge Playing Fields" as it may lead to the wrong location.